Instagram is possibly the most used social network in the world today, since it has more than 600 million users. It is not surprising that, due to this, this social network has become a fundamental instrument of growth, both personal and business. It is normal for many users to wonder if it is possible to increase the number of followers of their account, and the answer is simple: yes.
Well, there are two ways to get followers on Instagram for free: organic and paid. There are even tools to buy followers on Instagram, which feed on ghost accounts. This is a highly inadvisable option, as many people will easily be able to tell. At oneHOWTO we have compiled and ordered more than twenty tricks with an organic strategy in which you will not have to invest a single euro, just a little time. Therefore, do not miss this article and discover how to gain followers on Instagram for free!
Set up the account as a company
In the Settings section of your Instagram profile, scroll down to change the type of account. The professional or company account allows you to access the statistics of both the profile itself and the publications and stories. With this data you will be able to better define your positioning strategies, since you will discover what it is that attracts the people of your profile. In addition, you can also add more additional information about your business or brand, such as website, address or contact.
Still, we recommend downloading the Statigram app. A tool to manage your activity on Instagram that will give you all the information you need to study yourself and be able to control what you are doing well and what you are not.
Design the profile well
First of all, the first thing is to be clear about what your brand will consist of and how you are going to show it through Instagram. Choose the photo well, although on the social network it will look very small, but it will be the way your followers recognize you every time you appear again. Similarly, think carefully about a good username, which you feel comfortable with and which is easy to repeat and memorize. Check out our article Names for Instagram and discover how to create a custom name on this social network.
Finally, decide what your content will be like. Many times something simple and unique but whose model is attractive and original is better. Look at other accounts that have many followers and you will see the importance of the brand image decision. Focus all your effort on being recognized.
Give importance to descriptions
Maybe we thought that on Instagram an image is worth a thousand words, but no. A good text that completes the profile or accompanies each photograph is a safe bet to win over other users. The algorithm knows this and that is why it takes into account the content of Instagram. If you wonder how to get followers on Instagram for free, taking care of your written content is one of the first strategies you should adopt.
Thinking about keywords is vitally important, as users will reach your content just by searching for a specific word. Do not forget that, in any case, the texts you choose must be clear and authentic. Take advantage of the 22,000 characters in the caption!
A curious gift trick: it seems that inserting the word “comment” in the caption of the photo increases the participation and the traffic in the publications.
Draw attention with pictures
Despite this, the image continues to be the protagonist of this social network. The quality of the photographs, despite being very important, should not be your main concern. Prioritize your brand’s strategy through the image , thinking carefully about what it shows and why they follow it. Your audience may not be fascinated by photo editing, but they will be attracted or hooked on the content you share.
A secret: they say that cold colors, like blue or dark green, generate more likes than warm ones.
Add the location
Why add location to gain more followers? The radar is one of the elements most considered by the Instagram algorithm. The platform, like your product, is very interested in your location, as this allows it to create links between your account and other people who are close to you. Makes sense? Well, for Instagram yes, since it considers that people who live in the same city surely have more tastes and hobbies in common. A curious conclusion, but one that undoubtedly works. If the logarithm suggests our brand to people close to us, it will surely be easy for us to get followers on Instagram.
When you’re editing a post, you can let your radar automatically suggest nearby locations. Although also, you can use the search engine yourself to find the location that interests you the most.
The new marketing is based on the model of social networks and these, in turn, on interaction and participation. It is really effective to ask or call the voices of our followers. Ask them something in relation to the publication or any topic that may interest your brand, in order for your users to comment and interact with you. The comments, in the same way as the content, are material with which the algorithm works to position you in the first places of Instagram, with which you will gain many more followers. The more interaction the better.
Make calls to action
In the same way, invite your users to go further. With a call to action, known in English as Call To Action , you will get them to go to your biography and click on hyperlinks to your website, your personal blog or your store. Learn how to upload YouTube videos to Instagram to promote channels from other platforms as well. In this way, they will start to get to know your brand better and you will quickly gain popularity. Suggest them any related sites that might benefit you. Tell them and they will.
Comment on similar accounts
You are, after all, one more user who also has to participate. If you want your audience to trust your brand, it is good that they know that you are like them. This is a very effective way of getting new people to meet you as well . But above all, the more you comment on related accounts, the more your algorithm will be located where you really want to be, and you will reach more people quickly.
Put a lot of hashtags
Hashtags are tags that archive our publications in independent and public folders on the network. It is the most basic and essential way to reach more users. Think of keywords related to your publication and add as many more as you can, always taking care that it does not end up looking like spam.
When you type a hashtag on the keyboard, suggestions with the most active hashtags will automatically appear, along with the number of people who have currently used it. Choose generic hashtags with a lot of participation, but also more specific, to narrow your niche.
Create a hashtag for the brand
Choosing one or more brand hashtags is an interesting trick to achieve engagement, that is, a commitment from your followers. This creates a much more solid identity. The ideal is to choose a general hashtag that accompanies all your publications, since it will encourage a very concentrated activity around you and will give users the feeling of being part of something. The strength of the brand image is, without a doubt, one of the best strategies to gain followers on Instagram for free.
Locate and follow the target audience
This is one of the exercises that you should start doing daily, if you really want to see your account grow. Take some time to find people who follow content similar to yours. Enter similar accounts and follow the people who have liked those posts. Normally, these people will also follow you back, seeing that what your content is of interest to them.